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When it comes to rotomolding, the decision on how to brand and detail products is crucial. Some methods like embossing or the application of standard decals that aren’t necessarily fit for plastics have been popular due to their initial simplicity and lower upfront costs. Whilst embossing and standard decals do provide a solution, they don’t always provide the best solution and in this article we dig into why permanent graphic solutions might be the answer.

The Drawbacks of Traditional Branding Methods

Traditional embossing offers a three-dimensional effect that is semi-durable (embossing will wear down over time) but lacks versatility and vibrancy in both colour and design. According to industry reports, embossed branding can also limit design updates, as changes require new molds or alterations, leading to increased costs in long production runs.

On the other hand, while standard decals offer more flexibility in design and colour, they typically do not endure harsh environmental conditions well. They also have limited applications when it comes to plastics, as they are not designed with plastics in mind. Industry statistics indicate that approximately 60% of standard decals degrade in quality within the first year of outdoor exposure, particularly under UV light and weather variations, leading to increased maintenance costs and customer dissatisfaction.

An example of when standard decals simply won’t and don’t work.

Advantages of Permanent Graphics

  1. Durability: Permanent graphics use advanced polymer-based materials that are resistant to UV rays, chemicals, and physical abrasion. This durability translates into fewer replacements, lower long-term costs, and sustained brand visibility.
  2. Precision and Customisation: Unlike embossing, which is limited by mold design, permanent graphics can be applied in intricate, multi-color patterns with precision. This flexibility allows brands to deploy more complex and visually appealing designs that are in line with modern branding standards.
  3. Cost-Effectiveness: The initial investment in permanent graphics technology might be higher, but the return on investment is significantly increased over time.
  4. Sustainability: With a growing emphasis on environmental responsibility, permanent graphics offer a more sustainable option. They produce less waste and require fewer resources over the product’s lifecycle compared to traditional decals, which need to be replaced frequently. This aspect is increasingly important to consumers, as they look to brands that demonstrate environmental responsibility.

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