How to Start a Branding Project for Roto Moulded Parts
Starting up a new branding project requires great preparation. We would like to share the knowledge gained through the previous 20+ years of experience, and have prepared a guide broken into 5 essential sections.
In Section 1 – Product design and mold detail, we covered surface textures, product shape and thickness, brand positioning & purpose along with plastic types & molding processes.
In Section 2 – We help you choose the correct graphic type to best suit your branding project.
Read further to learn more graphic design artwork here in Section 3.
Good luck on your project!
SECTION 3: Graphic artwork design
Resolution, and halftones verses spot colour
Screen-print spot colour process typically supports up to 70 lines per inch (lpi) or 150 dots per inch (dpi) which is suited for colour half-tones such as drop-shadows, shading and CMYK print colour process. Digital print technology on the other hand features a greater resolution of up to 1200 dpi, providing photo-quality finish.
File types required
To ensure best quality print your supplier will request vector artwork supplied in file types such as .ai, .eps, .cdr, and .pdf.
PSI Brand team of artists are trained to work with any file types, however by supplying your artwork in the file types supported, will ensure detail is not lost during any artwork conversions.
Vector verses image
Vector graphics are digital art that is rendered by a computer using a mathematical formula, which means it is scalable without losing detail ie. Staying sharp and crisp in appearance. Raster images, such as .jpg and .png, are made up of tiny pixels, making them resolution dependent i.e., blurred and fuzzy edges on detail when enlarged, so not ideal for screen or digital printing processes
In summary
We hope you found this guide to graphic artwork & design useful in maximising your branding opportunities. See more in Section 4 on testing and validation.
