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PSI Brand’s own CEO, Steve Crawshaw, has been in the rotational moulding industry for more than three decades. Before establishing PSI Brand in 2003, he owned and operated Stallion Plastics, which to this day remains one of New Zealand’s most prominent rotational moulding companies.


Since 1980, Stallion Plastics has been a renowned supplier of complex plastic parts, exporting to more than 20 countries, with a focus on the agricultural sector that makes them a leader in rotational moulding for agricultural products. Based in the North Island city of Palmerston North, Stallion Plastics also operates with a strong emphasis on innovation, which was a driving force behind the inception of PSI Brand’s permanent graphics systems.


Back in 1996, Steve remembers assisting MooAid Limited with the design and production of a unique medical locker for dairy sheds, designed to hold veterinary instruments and medication while the dairy cows received medical treatment.


This kind of environment – a demanding workhouse known as the Dairy Shed – would require any product to be incredibly hardy, in order to withstand years of heavy duty cleaning, chemicals, abrasion, UV exposure, grime, mould and of course the occasional kick from a nearby cow. Steve utilised the technology he’d brought to Stallion Plastics to develop a functional and durable solution for MooAid’s requirements, complete with easily recognisable branding.


This project, and many others completed by Steve during his time at the helm of Stallion Plastics, instilled in him a strong need to brand his products, to not only gain market recognition, but also add value to his custom clients such as MooAid and help them to build brand awareness for agriculture. Steve was dissatisfied with the existing plastic branding methods available, and this frustration led him to the development of a simpler, more user-friendly product – the PSI Brand graphic system.


Fast forward to 2016 – we were travelling in beautiful Hauraki when we recognised one of the classic MooAid lockers on the outside wall of Doug Smyth’s dairy shed, with the iconic graphic still intact! Despite 20 years of wear, tear and exposure to the harsh elements, we were still able to clearly distinguish the MooAid brand, along with the notable patent number – a true testament to how long lasting high quality permanent graphics for outdoor plastics can be.


The MooAid company is no longer in existence, but thanks to Steve’s innovative plastic branding methods and the high quality of rotomoulding by Stallion Plastics, its legacy will live on for many years through its products.


At PSI Brand, we know what it takes to permanently brand rotomoulded plastics with durable, vibrant and long-lasting graphics. To discuss your permanent plastic branding and rotomoulded customisation needs, please Contact Us Today.