The Brand Study
For Hunter Richardson, Manager of Kiel Industries, the opportunity to rotomould an impressive point-of-sale product for global food giant Nestlé became a chance to collaborate with PSI Brand and utilise our revolutionary permanent graphic solutions to exceed his client’s expectations in an incredibly short timeframe.
Founded in 1989 by the Kiel family and based in Morwell in Victoria, Australia, Kiel Industries, now a division of PFG Group, has become known as a prominent leader in the global rotational moulding industry. Renowned for offering economic, short production runs and competitive pricing on high volume manufacturing, they have the largest range of plastic pallets and custom-made plastic in the southern hemisphere.
Nestlé approached Kiel Industries with the concept of creating a giant tin of its famous chocolate drink, Milo, for a sports competition, but with a tight timeframe that required quick thinking on Hunter’s part. Kiel Industries had to come up with an innovative design that would keep the product simple, yet impactful. The product would need to be distributed throughout the country in time for the drawing of the competition.
Knowing that customisation is possible with rotomoulded parts, working with PSI Brand was the obvious solution. Having received the marketing brief with a very short timeline, they had already developed a design for the iconic big green Milo bin, but needed permanent graphics of the highest quality to add branding and imagery to the product. Their requirement was for photo quality graphics, rather than simple lettering or monochromatic images, which meant that regular screen-printing wouldn’t be suitable.