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PSI Brand’s high-performance decals for plastic proved to be the perfect branding solution for podiTrap’s innovative pest control system, achieved through our work with New Zealand family-owned manufacturing company Metalform Ltd.


New Zealand based pest control company podiTRAP’s revolutionary product range is a classic result of good old kiwi ingenuity. Designed to capture pests in the backblocks and beyond, the podiTRAP system is a big step in New Zealand’s journey towards becoming predator free by 2050.

The initial podiTRAP system prototype was trialed extensively with the help of Metalform Ltd, and an injected moulded “tunnel” design trap was perfected and ready for use in the country’s agricultural sector.

However, a simple lump of black plastic doesn’t tell anyone anything about the podiTRAP product or the brand behind it, nor does it look that smart! PodiTrap therefore decided that branding and safety labels were the perfect way required to further enhance this breakthrough design, and help them stand out in one of New Zealand’s biggest industries.

For Metalform Ltd, the choice was simple when it came to sourcing high performance decals for plastic that would meet podiTRAP’s requirements. Their testimonial regarding PSI’s innovative permanent graphic branding solution for decals that last outdoors speaks for itself:

“As PSI Brand had previously assisted Metalform Ltd with branding on their Tow & Fert sprayers, the choice was obvious to seek their expertise. The fact is, nothing sticks to plastics, so PSI Brand were able to determine a suitable solution – they couldn’t have been more helpful with creating several small runs of custom samples of Hi-Tack Vinyl labels, designed to stick to low-energy surfaces such as PE plastics, and UV screen printed inks designed to handle the rigor in the wild outdoors.”


If you require vibrant and durable permanent branding for pest control or any other plastic surface, outdoor applications, PSI Brand’s range of revolutionary INMOULD and POSTMOULD graphics is sure to tick all your boxes. To find out more and arrange a quote, please Contact us today.