ZEDDY Case Study
Zeddy is an Agritech company based in Manawatu, New Zealand, producing ‘smart’ meal feeders for livestock.
Each feeder monitors the meal consumption and automatically distributes feed per animal using RFID technology, allowing the farmer to both control nutrition and livestock growth ensuring better herds.
200kg of the Zeddy 1250 feeder is roto-moulded out of plastic for durability which created a problem when the team wanted to optimise their branding opportunities.
“No matter what we tried, the cows just seem to want to lick the decals until they peeled off, so our brand looked shabby in no time,” Steve Chalmers exclaimed.
Steve turned to a local and leading plastic engineering company, GYRO Plastics, who mould their hoppers, to discuss an alternative and more permanent branding solution.
Owner Trudi Duncan and the team at GYRO were used to offering mould surface engravings or plaques but Zeddy was looking for something with more ‘pop’, ensuring their purple feeder screamed their brand. Understandably they were nervous at the idea of graphics, having no current or substantial history in using this technology and risking 200kg of material is a big ask.
After liaising with PSI Brand, Steve agreed to purchase a small ‘sample’ order followed by a promise from PSI to provide onsite training for benefit GYRO and Zeddy.
“During this visit, Jim from PSI was able to demonstrate the process, instil confidence in our team who went on to apply the Zeddy graphic on the new mould with success’, explained Trudi “the process is simple”.
“We are really happy with the result” went on Steve.
Zeddy is entering another season of smart feeders and now they have a real alternative for branding their plastics with confidence, thanks to the team at GYRO and support from PSI Brand.
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