Zeddy is a company that specializes in producing a leading range of meal feeders for calves, heifers, dairy and beef herds, goat, sheep and deer. Their mission is to enable farmers to monitor, control, and feed animals their optimal diet to ensure long-term productivity and health.
Zeddy incorporates RFID technology into their feeders, allowing farmers to monitor meal consumption and feed distribution more accurately. This comprehensive solution provides Zeddy customers with valuable data insights and helps meets Zeddy’s mission to increase efficiency and productivity on the farm.
The Brand Problem
However, Zeddy faced a significant setback. Steve Chalmers of Zeddy knew that branding was crucial to building a loyal customer base and increasing brand recognition, but they couldn’t meet this target because their users, the cows, persisted in licking the decals off, rendering their branding efforts useless. The problem was further compounded by the fact that the graphics needed to be able to cope in all weather and terrain conditions.
The Brand Solution
In search of a solution, Steve turned to GYRO Plastics for advice, who recommended the use of permanent graphics from PSI Brand. President and Managing Director of GYRO Plastics, Trudi Duncan welcomed the offer from PSI for on-site training, allowing her team to apply the new graphics on the Zeddy feeders with great success, ensuring that the Zeddy brand image was now durable and front-and-centre on every animal feeder.
Thanks to the PSI Brand x Gyro collab, Zeddy were able to make a “moo-ve” forward in the agriculture industry, offering customers products that were more durable and data-driven than ever before.
GYRO & Zeddy Testimonial
“It’s cool how Jim was able to come in and train our guys (who had little-to-no experience) with graphics and get a result that we wanted so quickly. The process is so simple, it gives us the confidence to go-forward and offer this solution to other clients” Trudie exclaimed.
Steve was equally delighted. “we are really happy with the result and can’t wait to take the next step”.
How to Get Your Branding Started
If you want to take your branding to the highest level and deliver a true brand experience on a global stage, let’s talk!
As a rotomoulder, if you’re interested in learning more about PSI Brand’s revolutionary mould-in graphics for rotomoulded parts, take a look at our online training portal. Our training resources will help you develop the ability to brand plastics with confidence through a professionally developed, three step certification process. To get started, register for free on our website.
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