Blastacars Brand Story
Christopher Williams from Blastacars Drift Karts (NZ) LTD had a problem.
In one of their most fun-filled projects to date, PSI Brand worked with two other innovative New Zealand companies to come up with the perfect solution for robust and durable high-speed drift karts with vibrant graphics that can withstand even the most extreme wear and tear on the racetrack!
The Brand Problem
Rotational Plastics is a kiwi owned and operated manufacturer of rotationally moulded plastic products that has been around for more than 30 years. With three production sites, they supply a number of their own products, but also offer custom molding services for customers with more bespoke requirements.
Chris Williams from Blastacars, a New Zealand based drift kart company, approached Rotational Plastics with a problem they were having. Their custom-built fiberglass karts are not your regular go karts, and while offering an adrenaline pumping experience, were getting very quickly damaged from extreme wear and tear on the racetrack, resulting in scratched paint and broken wings and spoilers – not at all complimentary to their brand. They were also getting inconsistent results during the moulding process. With a view to one day expanding into the global market, Chris knew that they required a more robust solution to help build a global brand.
Mike Hill, manager at Rotational Plastics, created two plastic prototypes which met their requirements and still looked as good as new after several rounds of their Hamilton racetrack.
Chris was happy with the new karts – however, when he applied the branding stickers that they’d previously used on their fiberglass carts, he found that these didn’t last on the plastic surface for very long, especially in such a demanding environment.
The Brand Solution
Knowing that PSI Brand specialised in high quality graphics with abrasion resistance even in the harshest conditions, Mike from Rotational Plastics referred Chris to us for a solution.
PSI Brand worked with Chris to come up with a vibrant and effective design, and quickly provided a small run of INMOULD graphic samples for Mike to mould into the plastic prototypes, so that the drift karts could again be put through their paces.
Why use INMOULD Graphics for Branding?
PSI Brand’s INMOULD graphics are a brilliant way to create decals for plastic guards and other rotationally moulded parts that are subject to harsh and abrasive conditions, due to their robust yet flexible construction and long-lasting finish. They offer a high level of durability and are suitable for virtually any environment – plus, thanks to the innovative peel and stick application method, they’re incredibly easy to use!
Rotational Plastics testimonial
Mike experienced minor issues with initial applications of the INMOULD graphics due to the steep curve of the custom kart moulds, so Jim from PSI Brand assisted him through this process to ensure consistent results, allowing them to proceed with volume-based production.
After Jim and the PSI Brand team had helped Mike to overcome these minor manufacturing issues, they realised that they’d been able to develop “a really good product which customers are pleased with, and we’re pleased to supply”.
Mike was particularly impressed with how PSI Brand collaborated with Rotational Plastics and their customer, Blastacars, to overcome any issues and ensure that together, they gave the customer exactly what they wanted. If that isn’t great customer service, we don’t know what is!
Chris was delighted with the durable and vibrant graphics that PSI Brand were able to provide, and is confident that the graphics will last as long as the karts, keeping them looking professional and helping to deliver on their global claim, that Blastacars® is the ultimate karting experience. He says he would definitely recommend PSI Brand to anyone needing durable branded plastic products, adding that we were helpful every step of the way and made the entire process easy to understand, with an awesome result.
In fact, Chris even sent through some photos with a glowing review: “The overall solution was great. Your graphics were all for a new fleet of karts for our first international track that we have opened in Malaysia – here are some pics of the karts and the track on location in Kuala Lumpur.”
How to get your Branding started
If you want to take your branding to the highest level and deliver a true brand experience on a global stage, let’s talk!
As a rotomoulder, If you’re interested in learning more about PSI Brand’s revolutionary mould-in graphics for rotomoulded parts, take a look at our online training portal. Our training resources will help you develop the ability to brand plastics with confidence through a professionally developed, three step certification process. To get started, register for free on our website.
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