Hirepool – The Brand Story
‘Work Smarter, not Harder’ is Hirepool New Zealand’s catch phrase, as a rental hire leader who provide an extensive range of product equipment to meet the needs of both trade and DIY customers. They’ve been in the business of providing quality equipment and service since 1955 and on a mission to build a better New Zealand.
As with any great company, they understand that branding is all part of providing a stellar customer experience, so the little things that ruin this experience can be as simple as their image looking second-rate.
Part of their hire package includes bright-orange plastic moulded safety barriers, featured at any civil works site, and they saw this as a perfect bill-board opportunity for their brand.
Hirepool knew about branding, but not how to brand PE plastics… this is where Rotaform Plastics come to play!
Rotaform offered a broad selection of products to suit purpose and well were positioned to meet their needs. Established in 1979, they are known to focus on detail, provide innovative solutions and specialised mostly in food and transport industries supplying food bins, lockers, etc.
Managing Director David Brumby came to realise his customer, Hirepool, was having challenges with their branding, efficiency, and inventory. He learnt they used stickers for their branding, which inevitably peel off after just one waterblast and overall, looked terrible after a few hires. For this reason, the sticker was being constantly replaced, resulting in the cost of the sticker and time spent on replacing it more inefficient and expensive. Another problem they experienced was the assets were being stolen as the branding was misplaced.
Hirepool needed a ‘do it once, do it right’ branding solution for their barriers and through David’s knowledge of PSI Brand’s permanent INMOULD graphics, these were determined the perfect, cost-effective solution giving Hirepool a quick return on investment. The realised result was that they did not need to change the stickers every time, which saved them money and labor costs long-term.
Importantly, the brand was always present, always looks good – and it had a long-term effect on the rotomolded plastics. PSI Brand’s permanent graphics gave an instant and resounding identification of ‘work smarter, not harder’ Hirepool brand.
Why use INMOULD Graphics for Branding?
PSI Brand’s INMOULD graphics were the perfect permanent branding solution for Hirepool’s PE barriers because of its robust yet flexible construction and long-lasting finish even after severe waterblast cleaning. They offer a high level of durability abrasion resistance and are suitable for virtually any environment.
Application is incredibly easy because of its peel-and stick application method which is why this is our customer’s favorite!
How to Get Your Branding Started?
If you want your branding to stand out and make some innovations, let’s talk! Our team of experts will help you determine the best permanent branding solution that suits your need.
We also have a library of resources on mould-in graphics for rotomoulded plastics which will help you develop the ability to brand plastics with confidence through a professionally developed, three step certification process. Check out our online training portal now.
If you have any questions or would like to request a quote click the button below!
“Hirepool didn’t think twice about using PSI Brand’s permanent graphics since they witnessed the point of difference in using one for their customers. It added value to their product, built trust and loyalty with their customer, and most importantly, enhanced brand awareness and credibility in the market”