Hussey Seating Company – The Brand Study
Hussey Seating Company were challenged, their problem was how to bring college gymnasiums to life… even when no one was sitting in them! Their key desire was to create a unique, permanent branding solution for their MAXAM telescopic gym bleachers, offering the gym never-ending motivation during College Team training sessions, also a value-add to High School gymnasium fit-outs.
They knew that stick-on decals would not provide the durability required in these environments and had researched several solutions to permanently bond the team logo to HDPE, injection molded plastic seats. The next challenge was creating or replicating the team logo or motif whereby each seat front formed part of one large piece of artwork.
The Brand Solution & Testimonial
Director Chris Robinson states, ‘PSI Brand were able to assist and provide Type 3 POSTMOULD samples and further develop their existing construction to a point where the graphics formed and bonded in a superior nature onto the plastic seats, stood up to the harsh tests and jubilant audiences that this product demanded. Each graphic is essentially a one-off i.e., is required on no more than one or two banks of seats, so by way of utilising both digital and screen-print technology, PSI Brand’s unique production method provided the best solution for large-scale branding at the most efficient cost for Hussey Seating Company.’
Chris went on, ’PSI Brand have been superb partners in helping us develop and commercialize an entirely new concept in gymnasium customization. Their product and moulding expertise were critical to helping us fine-tune the solution for this application, and their reliability, dependability, and commitment to customer service once we launched the product have been one of the keys to our success in establishing this as the premiere gymnasium branding solution for the North American education market. We feel fortunate to have PSI Brands as a committed partner in our success’.
Why use POSTMOULD Graphics for Branding?
PSI Brand’s Type 3 POSTMOULD graphics are a brilliant way to create decals for PE and PP plastic products used in high-impact area and other injection moulded parts that are subject to abrasive conditions, due to their robust yet flexible construction and long-lasting finish. They offer a high level of durability and are suitable for virtually any environment – plus, thanks to the innovative pre-coated, heat-activated adhesive, they’re incredibly easy to use!
How to get your Branding started
If you want to take your branding to the highest level and deliver a true brand experience in any arena, let’s talk!
As a manufacturer or end-user, if you’re interested in learning more about PSI Brand’s revolutionary permanent graphics for plastic parts, take a look at our online training portal. Our training resources will help you develop the ability to brand plastics with confidence through a professionally developed, three step certification process. To get started, register for free on our website.
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