Hustler Equipment, a New Zealand manufacturer and supplier of agricultural equipment, was looking to brand a range of imported sprayers. The plan was to import just a few sprayers initially, so the company could gauge reaction and get feedback from dealers. The graphics system for branding the first shipment of sprayers needed to be quick and easy to apply, as well as strong and durable to reinforce the company?s position as a dependable supplier of high quality products.
PSI Brand fulfilled the requirements on two fronts. First, we provided an application kit and some sample POSTMOULD labels for the team at Hustler to see just how easy it is to apply graphics to an existing rotomoulded product, using the application video on our website.
We then produced an economical short run of Hustler graphics that enabled the company to brand its first trial shipment of sprayers.The dealer trial was a success and the new Hustler sprayer has since been launched in New Zealand, complete with PSI Brand POSTMOULD graphics.
Marketing Manager from Hustler NZ says, “Our sprayers are exposed to chemicals on a daily basis so we needed our brand’s graphics to withstand this harsh environment. PSI Brand’s permanent graphics have always GONE THE DISTANCE”
The Hustler team have now established themselves as a serious contender in the NZ spray equipment market.
"Great company to deal with. Graphics are easier to apply and have less rejects than competing brands."
"We have worked with PSI Brand on numerous projects and found that they have the expertise and enthusiasm to carry a project of this importance to a successful conclusion."
"PSI Brand have a taken our product image & branding to the next level allowing us to come closer to our motto 'the mark of excellence'."
"The application is so easy compared to other systems, we can open the mould at any temperature and apply the graphics right away."