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Hustler Equipment Brand Study

The Brand Story

Hustler Equipment, a New Zealand manufacturer and supplier of agricultural equipment, was looking to brand a range of imported sprayers. The plan was to import just a few sprayers initially, so the company could gauge reaction and get feedback from dealers. The graphics system for branding the first shipment of sprayers needed to be quick and easy to apply, as well as strong and durable to reinforce the company’s position as a dependable supplier of high quality products.

PSI Brand fulfilled the requirements on two fronts. First, we provided an application kit and some sample POSTMOULD labels for the team at Hustler to see just how easy it is to apply graphics to an existing rotomoulded product, using the application video on our website.

We then produced an economical short run of Hustler graphics that enabled the company to brand its first trial shipment of sprayers.The dealer trial was a success and the new Hustler sprayer has since been launched in New Zealand, complete with PSI Brand POSTMOULD graphics.

Why PSI Brand POSTMOULD Graphics?

Marketing Manager from Hustler NZ says, “Our sprayers are exposed to chemicals on a daily basis so we needed our brand’s graphics to withstand this harsh environment. PSI Brand’s permanent graphics have always GONE THE DISTANCE”

The Hustler team have now established themselves as a serious contender in the NZ spray equipment market.

How to Get Your Branding Started

If you want to take your branding to the highest level and deliver a true brand experience on a global stage, let’s talk!

As a rotomoulder, If you’re interested in learning more about PSI Brand’s revolutionary mould-in graphics for rotomoulded parts, take a look at our online training portal. Our training resources will help you develop the ability to brand plastics with confidence through a professionally developed, three step certification process. To get started, register for free on our website.


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