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Branding is a crucial aspect of any business, especially when it comes rotomolded plastics. They need to be durable, cost-effective, and versatile to be used in various industries such as healthcare, automotive, and agriculture. Keep reading for our expert branding graphic tips that will enhance your product, and brand recognition.

 

How to create effective graphics on Rotomolded products

To create graphics that stand out, you need to keep things simple and easy to understand. Avoid using too many colors, fonts, or graphics that might confuse the customer. A clean design will help your product stand out on the shelves. Another tip is to use high-quality images that are relevant to the product and your brand’s image. Make sure to use bright, bold, and eye-catching colors that are consistent with your brand’s color palette.

It’s also essential to keep your branding consistent across all marketing materials. That means using the same logo, fonts, and color palette on the rotomolded plastic as you would in other materials. The size and shape of the plastic should also be taken into consideration when designing the graphics, so they fit well and aren’t distorted.

Why graphics should leave a lasting impression

Branding graphics should be memorable and leave a lasting impression on the customer. Use creative designs that stand out from the competition. Remember, the graphics on the product represent your brand, so they should leave a positive and lasting impression on the customer.

How do graphics improve business operations?

Having worked with hundreds of awesome brands, we have proven that effective branding graphics on rotomolded plastics is crucial for making your products stand out in the market. Aside from this, effective branding graphics that lasts in any type of weather and other external factors help improve business’ efficiency as it lessens the frequency of changing the branding graphics.

It can also help streamline operations especially with the use of our RFID system. PSI Brand has incorporated RFID technology into their INMOULD Original graphic system, replacing traditional labelling and spin-welding methods with QR codes for rotomoulding materials. This cost-effective and permanent tracking method for plastics through the use of serial numbers for rotomoulded products is known as PSID™

Benefits of using RFID in the plastic industry

RFID has the capability to both greatly enhance and protect the lives of consumers of plastic products and revolutionise the way companies do business. Acting essentially as in-mould barcodes for plastic, the benefits of PSI Brand’s PSID™ (RFID system) include:

  • The ability to identify the source of products, enabling intelligent recall of defective or dangerous items, such as tainted foods, defective toys, or compromised medication
  • Easy monitoring of items with expiration dates
  • Greater visibility into the supply chain, which means a more efficient distribution channel and a reduced cost of doing business
  • Less business revenue lost to theft or inaccurate accounting of goods
  • Increased civilian security through better cargo monitoring at ports

For more information about PSID™ go here.

Who else is using graphics for plastics?

Check out the case studies to discover how our branding graphics have helped businesses in making not just in their branding, but also help improve their operation’s efficiency on our case studes page.

 

How can I get started using graphics?

By following our tips, you will create graphics that are visually appealing, easy to understand, and coherent with your branding strategy. To help get you started in creating brilliant graphics for rotomolded plastics, we have created a design guide which includes expert tips we’ve learned in our 20+ years of experience. Check out the design guide here. If you wish to talk to our team, contact us today!